5 Form Success Message Examples

The form success message can be a complete game-changer in terms of customer retention, loyalty, and trust. 

How come?

Well, remember the last time you submitted a contact form, and all you got was a sad message following your form submission.

Did it make you feel good?

Probably not – and that is perhaps one of the essential elements to consider when it comes to why form success messages are so crucial.

Your web form is not just a means by which you can collect data (and manage) and pester your customers with emails afterward. Every form submission is, in fact, a bridge of communication you establish between you and your (future) customer – and your form fields are nothing but little signals you give your customer that you are there, ready to talk. 

The Best Form Success Message Examples

When it comes to form success messages, there’s only one basic rule to follow: when the user clicks submit, you need to show you appreciate their input, their questions, their engagement.

Other than that, it is entirely up to you if you decide to be ultra-creative with your message or if you decide to go with an adaptation of one of the tried-and-true form success messages out there. Some of the most popular options include:

Thank you for getting in touch!

Thank you for getting in touch! 

We appreciate you contacting us/ [Your Company]. One of our colleagues will get back in touch with you soon!Have a great day!

Thanks for being awesome!

Thanks for being awesome! 

We have received your message and would like to thank you for writing to us. If your inquiry is urgent, please use the telephone number listed below to talk to one of our staff members.

Otherwise, we will reply by email as soon as possible.

Talk to you soon,[Your Company]

Thank you for filling out your information!

Thank you for filling out your information!

We’ve sent you an email with [the coupon code/your file download link/your voucher] at the email address you provided.

Please enjoy, and let us know if there’s anything else we can help you with.

The [Your Company] Team

Dear [Your Company] customer

Dear [Your Company] customer, 

thanks for reaching out!We’re thrilled to hear from you. Our inbox can’t wait to get your messages, so talk to us any time you like.


Thanks for filling out our form!

Thanks for filling out our form!

We will look over your message and get back to you by tomorrow. In the meantime, you can check the FAQ section, look over our new product collection or browse through our latest blog posts [link to another page — will be displayed as Please click here to continue].

Your friends at [Your Company]

A simple form success message can change more than just the way your form looks – it can improve your customers’ entire experience. Just like you would appreciate a warm welcome and thank you when you enter a brick-and-mortar store, your customers will enjoy the same type of treatment online. 

Don’t disappoint them! Offer them a bit of human connection and politeness, and they will surely appreciate it! 

… or continue reading to learn more.

Understand Customer Psychology

Getting in touch does not come naturally to most customers. In the vast majority of cases, people prefer to place their order and leave it at that.

In most cases, customers click submit on online forms only when they have questions – either regarding the product itself, payment options, or how the product will be delivered (in case of physical products). Regardless of whether they submit their forms via social media or directly on your site when people do this, they are most likely doing it because they are anxious in one way or another.

This is where form success messages kick in to do the human job. You may not be able to hire actual humans to smile and wave nicely from the screen every time someone sends in their questions – but a carefully written message can change the entire perspective the customer has over your product and the service associated with it.

Create Your Success Message in 1-2-3!

Congratulations, your baby is out in the world, collecting that sweet data from your customers (and all their questions too).

Fortunately, because our free online form builder is so easy to use, setting up a form success message is a piece of cake too. Regardless of whether you choose to work with our WordPress contact forms plugin or choose to work directly in our form builder, you will find that setting up a success message after form submission is literally as easy as 1-2-3 (really, you don’t even need any custom CSS to make this happen). 

With 123FormBuilder, there are multiple form success message versions you can choose. You’ll find them in the Settings section of your Dashboard, under the Thank You Page subsection.

Form Success Messages 1

Once you get to this point, you will have several options to choose from, as per the screenshot below. Some of the popular options our users settle on include the following:

Form Success Messages 2

Types of Form Success Pages

We have to agree that each form and survey has its own style and character, meaning that the form success message that you put at the end of your conversion is important. Below are some of the most common types of form success messages that you can use on your web form or online questionnaire.

Text-based thank you messages

This is simple approach that many form owners choose. After completing the form or survey, a confirmation of successful form submission is shown to the respondent, overlapped on the same space where the form had previously appeared on the screen. In 123FormBuilder, this option is found in the Settings  Thank You Page and Redirects section, under the name Show Text. This option is set by default.

Redirect-based confirmation messages

This type of form success page will send users to a page after completing the form. It can be any page – so if you decide for this option, take advantage of it and create a page full of compelling, engaging content your customers will love. In 123FormBuilder, this option is named Redirect to a web page, in the same section where you customize your form’s thank you page. This option is used especially by owners that want to track form conversions.

Text-based and redirect combined form messages

This option combines the first and the second ones, allowing you to show a short and sweet Thank You message, and then redirect your customer to a different page. If using 123FormBuilder, you’ll find the option as Show text, then redirect to a web page. There’s a delay between the two so there’s enough time for the respondent to read the text before landing on the redirected page.

Rich media-based form success messages

Are you feeling creative? Did you know that a personalized, neatly-designed, and content-rich thank you pages can drive you more conversions in the future? You can add images, video and other elements to the form success page that will put a mark on the customer’s perception towards your business. In 123FormBuilder, you can use the HTML block option to put more than words in your thank you message. You’ll find this option in the same section of your form, named Show HTML block. The HTML block will allow you to design a heartfelt Thank You message with all the appropriate images and videos you want. Moreover, this option will enable you to add a human touch to the entire experience by using form fields to address your customers by name. Learn more about building your custom thank you page. When you’re ready, you can even add JavaScript to your submission confirmation.