Blog / Octavia Drexler

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Octavia Drexler

Content Marketing Manager

Octavia is a content marketer in love with the digital landscape. Quirky and curious, she loves writing about science and technology. Like any self-respecting writer, Octavia is addicted to coffee and caffeine, but interesting discussions are her intellectual catalyst of choice.

  • Casa Bună, The Good House Where Brighter Futures Happen

    When we started #GivingBackToHumanity, we knew we were bound to come across stories that break our hearts and make us feel small and insignific...

  • 5 Customer Satisfaction Myths

    Many business owners believe that a strong following of happy customers guarantees business success. They simply suppose that such customers wo...

  • CSAT: What Is it, Examples, Best practices

    Customer satisfaction has always been pivotal to the success of any business, and there are many reasons why customer satisfaction is important...

  • How to Put Together the Perfect Customer Surveys in SaaS

    A marketer’s toolkit is always filled with many useful tools, but nothing can compare to the customer survey. B2B SaaS customer surveys in part...

  • What are Customer Surveys and How to Write them? (+ Examples & Best Practices)

    Most businesses are willing to go above and beyond to improve customer experience. This usually causes them to fill their customers’ inboxes wi...

  • The Role of Customer Surveys in the Sharing Economy

    The sharing economy allows people to exchange both intangible and tangible resources with each other at scale. They form an exchange relationsh...

  • 10 Ways to Collect Customer Feedback (And Much More)

    Businesses that want to grow and increase their profits need to focus on improving their products and services. And to do that, they have to kn...

  • Brand Loyalty: What It Is, Examples, Best Practices

    Most people have a tendency to buy products or services from a company they’ve already purchased from in the past and are now acquainted with. ...

  • How to Analyze Customer Feedback Data

    Customers leave feedback more than ever before, and businesses collect that feedback for various purposes. But unfortunately, a majority of bus...

  • How to Encourage Feedback from Customers

    Your products were designed for your customers and they should meet their needs and expectations. And the only way to know if your customers se...

  • What Is Customer Experience and How To Leverage It

    Without a shadow of a doubt, a great customer experience (CX) is crucial for your business’s success. It determines whether your customers are ...

  • Brand Experience And Why It’s So Important

    Nowadays, most companies understand the importance of providing a great user experience. And while it’s important to create a positive impressi...

  • Brand Experience vs Customer Experience: What’s the Difference?

    You’ve probably heard of brand experience (BX) and customer experience (CX) before, but you might not be sure about the difference between thes...

  • Why & How Should You Share Customer Feedback with Your Employees?

    Gathering and analyzing customer feedback is an effective way to get useful information about your products and services. Collecting customer f...