Blog / Octavia Drexler

The 123FormBuilder Blog

The essential guide to setting up, customizing, and optimizing online forms. Written by the 123 team, our amazing customers, and top business experts.

Octavia Drexler

Content Marketing Manager

Octavia is a content marketer in love with the digital landscape. Quirky and curious, she loves writing about science and technology. Like any self-respecting writer, Octavia is addicted to coffee and caffeine, but interesting discussions are her intellectual catalyst of choice.

  • How to Use Customer Feedback to Improve Performance

    It’s never been easier for customers to provide feedback to businesses, and do it publicly too. Back in the day, only a handful of customers us...

  • How to Use Likert Scales for Your eCommerce

    You have probably taken multiple surveys or questionnaires where you had to provide answers to questions based on how much you agree or disagre...

  • Why Do You Need Email Automation? 8 Benefits You Shouldn’t Ignore

    Email automation should be a significant part of any marketing strategy. On average, email marketing has an ROI of 4200%. But sending emails the...

  • Best Email Marketing Providers (Loved by Our Customers)

    Email marketing is an integral part of most marketing campaigns. It helps you connect with leads and convert them into customers, maintain your...

  • Must-Have Business Automations for a Seamless Customer Experience

    Customer experience automation is a necessity in most companies. It has become standard practice to automate as many processes as possible and ...

  • Did You Know You Could Do This With an Online Form?

    Anyone who has ever used the internet has been asked to fill out an online form. It might have been for a subscription, an application, an even...

  • How to Improve Your Mental Health as a Marketer

    Looking after one’s mental health should always be a priority, but ever since 2020, it has become more difficult for people to keep their minds...

  • Why Do You Need Autoresponders in Data Collection?

    Autoresponders are emails that, as the name suggests, are automatically sent to the people in your mailing list based on certain pre-defined ru...

  • 5 ways you can genuinely start #GivingBackToHumanity

    Have you ever wanted to make a positive impact by giving back to your community and helping humanity as a whole but had no idea where to begin?...

  • How to Build an Online Form | Step-by-Step Guide

    Creating an online form can bring countless business benefits. If you want to collect data for better decision-making, building an online form is...

  • We have reached 100 team members!

    We've come so far in these 13 years since we started our form-building journey, and it’s all due to our amazing customers! Just a few months ag...

  • How to Collect Feedback for Your Product

    Product feedback is any information your customers share about their experience using your product. Collecting these insights from your custome...

  • 5 Tips on How to Respond to Negative Feedback from Your Customers

    Responding to negative feedback isn’t always easy. Sometimes you have to deal with unhappy customers that are not always polite or patient enou...

  • What to Look for in a Form Builder?

    Almost every business uses forms because they’re a powerful marketing and data collection tool. Even though you can create forms yourself, it’s...